简介：
Apple Pay Perturbs Prying Personal Prospectors
Apple Pay 能否革新电子支付市场？
Law enforcement agencies and retailers such as Walmart and Best Buy balk at Apple's operating system and payment app privacy efforts. Larry Greenemeier reports
苹果公司在新的操作系统和支付应用 Apple pay 中新推出的隐私保护方法，遭到了执法机构和像沃尔玛和百思买这样的零售商反对。Apply Pay能否革新电子支付市场？
撰文 拉里格林美尔（Larry Greenemeier）
翻译 王宁
审校 张哲
Apple’s efforts to improve your digital privacy have met with surprisingly strong resistance from companies and agencies that want your info. Seems that confidentiality hampers efforts to track buying habits — and bad guys.
苹果公司提高用户个人数据隐私的做法受到了需要客户信息的公司和零售商的极力反对，因为这一举动阻碍了他们记录客户购买习惯或者追踪不法之徒。
The controversy revolves around what’s called Apple Pay. By employing the newly released payment system, users of the latest i-devices can now buy things without flashing a credit or debit card. Google’s offered a similar digital wallet for years, but Apple’s version will not collect transaction info or store card numbers on your device.
争议围绕着一款名为“Apple pay”的支付软件。最新款iPhone的用户使用这个新发行的支付系统 Apple Pay就可以购物，无须再刷信用卡或者借记卡。谷歌多年前就推出了一款类似的电子钱包，但是苹果的Apple Pay在消费过程中不会记录任何交易信息或支付卡号。
Many retailers have bought in to Apple Pay. It promises to be more secure than plastic, and companies such as Staples need all the help they can get when it comes to data security. But other outfits, including retail giants Walmart and Best Buy, have rejected the Apple Pay technology because it prevents them from tracking customer-purchasing preferences. They’re working on a rival smartphone payment app called CurrentC.
很多零售商都接受了Apple Pay.，因其保证比信用卡还要安全，而诸如史泰博这样的企业并不善于处理数据安全问题。但是其它的公司，譬如零售业巨头沃尔玛和百思买就申明拒绝接受apple pay支付技术，因为其阻碍了它们对客户购买偏爱信息的收集，而且他们正在使用其竞争对手—智能手机支付应用CurrentC.
Meanwhile, law enforcement has demonized Apple over iOS 8, which passcode-protects photos and other info on the newest iPhones and iPads. Apple doesn’t store the passcodes, so it cannot turn them over even if there’s a warrant. Google will offer similar device encryption in an upcoming version of Android.
与此同时，执法机构妖魔化了苹果公司新的操作系统iOS 8，iOS 8用在最新款的iPhone和ipad上，对图片和个人信息进行密码保护。由于苹果并不储存密码，因此即使有正当理由也无法提供任何信息。谷歌也将在即将到来的新的安卓系统上提供相似的加密技术。
Apple exerted its will on the music and publishing industries. We’ll see if the company has the clout to now move the needle on privacy.
苹果将致力于音乐和出版行业。 但苹果目前是否有足够的影响力来改变对待隐私的方式，我们将拭目以待。
（题图来源：http://www.nytimes.com/）
